Euphoria

With Euphoria coming back for season three, it felt right to go back to where it all started ...

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Neon lights, heat in the air, everything slightly blurred at the edges — and then that look. Alexa Demie (AKA Maddy Perez in the show) wearing the Lucid set. A viral moment for GIA. Cut-out details, a sculpted silhouette, and that rich purple colour-way that felt impossible to ignore. It didn’t just define her style early on — it set the tone. Confident, calculated, a little bit dangerous.

The kind of outfit that didn’t just fit the moment, it created it. It didn’t stay on screen for long. It moved. Fast. Moodboards. Nights out. Saved folders. Group chats. A viral look you recognized instantly, even out of context. And now, with a new season on the way, that energy finds its way back. Not as a repeat — but as an evolution. Because moments like that don’t stay still. They shift.

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The pieces she’d probably be obsessing over now:

If that was Maddy then, this is what she’d be reaching for now.

The Jenn Denim Set - shop here

Vintage denim tones, an ultra-low rise pant, and a strapless top finished with that same statement O-ring belt detail.

The Tommie Set - Shop here

Reworked in an antique light-wash denim color-way, with subtle corduroy color-blocking.

The Eriska Set - Shop here

Bringing back those signature cut-out details, now in a wild print that feels louder, bolder, and made for after-hours.

Where is GIA?Apr 24, 20261 min read

I.AM.GIA X SEXXY RED @ COACHELLA

This year I.AM.GIA descended upon Coachella, partnering with artist Sexxy Red for a full-scale creative takeover.

Euphoria

The pieces she’d probably be obsessing over now:

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