I.AM.GIA X SEXXY RED @ COACHELLA

This year I.AM.GIA descended upon Coachella, partnering with artist Sexxy Red for a full-scale creative takeover.

I.AM.GIA took over Coachella 2026 with custom designs for Sexxy Red, exclusive merch, and a Sexxy update our best-selling Blare tracksuit - now available online exclusively at I.AM.GIA.

The collaboration featured custom stage looks for Sexyy Red, along with outfits for her full team of backup dancers.

Extending beyond the performance, I.AM.GIA also collaborated with artist T-Rex to create Sexyy Red’s official on-site merchandise collection. The limited-edition pieces merge Rex’s graphic storytelling with Sexyy Red’s distinct aesthetic, offering fans a collectible extension of the live experience.

I.AM.GIA X SEXXY RED COACHELLA MERCH

"We created a really special on stage performance for sexy, and after seeing Rex’s piece I wanted to bring back our og original Anastasia trench coat in red for her, Rex custom painted it and turned into fine art for our girl sexy. Next came through the opportunity to create her on ground merchandise so it felt only natural to collab with Rex on it. We’ve created an entire capsule for sexy out there including tshirts, hoodies, balaclavas and caps” - Alana Pallister, Founder and CEO of I.AM.GIA