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GIA PRESS

With Euphoria coming back for season three, it felt right to go back to where it all started.

This year I.AM.GIA descended upon Coachella, partnering with artist Sexxy Red for a full-scale creative takeover.

Made for your fur bestie. Designed originally for dogs, but just as adorable on cats.

More than a pop-up, it was a cultural moment — a celebration of the tracksuit that didn’t just start it all, but evolved into something bigger: the uniform of GIA girls everywhere.

Designed for thirst trapping, spiralling, and being perceived — somewhere between red hearts and red flags.


















































































