Blare Pop Up
In collaboration with Complex Shop, the BLARE POP-UP on Fairfax brought the tracksuit that started it all into the heart of LA for a full weekend takeover — transforming a signature GIA staple into a fully immersive, in-person experience.
From open to close, GIA girls pulled up all weekend for a star-studded shopping moment — live DJs setting the tone, exclusive giveaways and prizes throughout the space, and live tattoo sessions by @davidenth, @mezafram, and @badluck_777 happening in real time.
More than a pop-up, it was a cultural moment — a celebration of the tracksuit that didn’t just start it all, but evolved into something bigger: the uniform of GIA girls everywhere, now experienced IRL.
Lines wrapped the block, the space stayed packed, and the energy never let up — a constant flow of GIA girls, music, and moments that carried through from day to night.
Throughout the weekend, guests had first access to the new PANTHERA Blare before it hit online — an exclusive preview of what’s next for the uniform.
★ GIA on tour ★
★ GIA on tour ★
